The Alzheimer's Society has launched its new brand and revolutionised its website design to specifically cater for its broad user base.
The charity has partnered with content management specialist, Jadu, to
revamp its online presence, embracing web 2.0 technologies and
enhancing its navigation and design.
www.charityawards.co.uk/winners07/disability
The website represents a fundamental shift in approach to design. Time has been invested in research to find the most effective layout, navigation and information architecture to accommodate the Society's key target market.
Jadu was selected for the ambitious programme of redevelopment to create a strong and inclusive online brand presence that provides users with the best experience and clarity of messages.
The website deploys cookies to ensure that site preferences and specific user information is retained, making the site navigation centric and more personal.
The Alzheimer's Society website is also clearly signposted to help the user find where they are and where they have been within the site. Jadu's technology also enables users to find local services, thanks to integration with the Society's back office database.
Said Dajani, website manager at the Alzheimer's Society, says, "We recognise the increase in demand for online information and want to encourage greater public understanding of dementia, as well as engage with our volunteers and staff using the same platform.
The new content management system from Jadu gives us the opportunity to quickly develop new projects whilst making sure that our website is accessible."
Lee Pilmore, Head of User Experience at Jadu, explains, "Brand clarity, accessible design and clear navigation are the keys to the success of the Alzheimer's Society's vision and it's a pleasure to be working with an organisation that has shown such commitment in understanding their audience and delivering new levels of accessibility and online service."
The first phase of the online infrastructure programme included moving the Alzheimer's Society intranet to Jadu Intranet 2.0, creating a payments system for receiving donations online and integrating with a back office database. The second phase of activity will tackle CRM integration and begin the process of rolling out local websites using Jadu Galaxies.
The Alzheimer's Society provides services, information, guidance and help through its network of 25,000 members across England, Wales and Northern Ireland. The UK's leading care and research charity for people with dementia, their families and carers, won disability charity of the year at the 2007 Charity Awards in recognition of its campaign to drive the issue of dementia up the public and political agenda.
About dementia
- The term dementia is used to describe the symptoms that occur when the brain is affected by specific diseases and conditions, including Alzheimer's disease, stroke and many other rarer conditions.
- Symptoms of dementia include loss of memory, confusion and problems with speech and understanding.
- 1 in 3 older people will end their lives with a form of dementia.
- 700,000 people in the UK are affected by dementia; more than half have Alzheimer's disease. In less than 20 years, nearly a million people will be living with dementia. This will soar to 1.7 million people by 2051. 1 in 5 people over 80 have dementia.
About the Alzheimer's Society
The Alzheimer's Society champions the rights of people living with dementia and those who care for them. The Alzheimer's Society works in England, Wales and Northern Ireland.As a charity, the Alzheimer's Society depends on the generosity of the public to help it care, research and campaign for people with dementia. You can donate now by calling 0845 306 0898 or visiting www.alzheimers.org.uk.
The Alzheimer's Society Dementia Helpline number is 0845 300 0336 or visit www.alzheimers.org.uk.
More information about the Disability charity of the year award can be found at the charity awards website
www.charityawards.co.uk/winners07/disability
About Jadu
Jadu helps businesses, public sector and charity organisations to create and manage their online presence quickly, simply and cost effectively. Jadu was formed in 2001 to provide Content Management Systems (CMS) for government organisations. Since its first implementation for the DTI's Oil and Gas portal in 2002, Jadu has evolved further and been implemented for hundreds of private and public sector organisations across the UK.Providing a refreshing approach to Enterprise Content Management, Jadu offers ground-breaking functionality including integrated Google searches, user intelligence and full statistical reporting, full eGIF and eGMS compliance, intelligent FAQs with a host of other web productivity tools and unparalleled support service.
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