Manchester City Council

Jadu Creative created a responsive and user centred design, beautifully presented utilising the Jadu platform like never before.

Crafted mobile first and with data driven decisions, Jadu worked closely with Manchester to produce something truly unique and that's destined to change the face of local government websites.

The resulting website has received several accolades and awards including being voted an Official Honouree in the 2014 Webby Awards, voted as one of Europe’s best in the People’s Lovie Awards and also won best UX Design in the UK UX awards.

A great deal of consideration went into the planning stage of this project, with an emphasis on analytics and content strategy.

A full analytics review of Manchester's old site revealed where it was performing well and where it was under-performing. We helped the client decide upon clear site goals and set out to meet them.

Once we had a solid strategy in place, wireframes were produced.

From countless initial, rough sketches we set about creating responsive, interactive wireframes that the communicated our ideas for the layout, interactions and structure of the site.

After wireframing and prototyping, we worked closely with Manchester's in–house design studio to design the fundamentals of the site's visuals.

Taking cues from 'Style Tiles' produced by the studio, we turned our rough prototypes into final, responsive HTML mockups.

Finally we moved on to implementing these mockups as templates for Manchester's implementation of the Jadu CMS to produce the complete, content-managed implementation of the new Manchester City Council website.

We then drank beer.