Channel Shift is now TechnologyShift

PLATFORM plus PARTNERS equals TechnologyShift

That’s the equation  we use when we talk about Channel Shift - we should stop trying to convert end-users to the “digital channel”. They are already there.

Technology is the enabler to better service, no longer the channel. Customers and end users are already in the channel. We need to connect services, leverage partnerships and innovate to meet them there.

When we deliver digital services now, the common service patterns, eForms, workflows, widgets and apps are shared on the Jadu Library - this is where our Jadu community of users can upload and share freely. Its leveraging the power of platforms.

Take for example - the integration we’ve delivered with our Global Partners - Pitney Bowes. The 2-way integration is lowcode and switched on by non technical business users from Jadu Integrations Hub (where all the common Integrations with leading back office systems are located). 

Now imagine, deploying IoT devices like sensors and heat, light and water detectors across a city or a campus... sensors in drains (to tell the Confirm System about flooding) or sensors in trash bins (to tell waste collection crews which bins are full) or sensors in street lamps (to notify when a light is out). Well, that’s PREDICTIVE.

PREDICTIVE Customer Service - fix the problem, before it’s a problem and avoid any expensive contact. It’s not channelshift - it’s technologyshift.

Using microservices and API based Integrations to build real-time digital, predictive services.
Like building with lego bricks.

It’s a shift in how we approach technology and delivery of customer value. By integrating, sharing and empowering business users to deliver digital through LowCode platforms.


Delivering a 'Digital by Choice' strategy is becoming increasingly essential for self-service. Channel Shift is a concept Jadu are very adept at understanding and provide the tools and knowledge to make it happen. With hundreds of Public Sector organisations powered by Jadu Continuum Platform, our partnerships with Governemnt and Higher Education spans over a decade of experience. 

Request the 5 steps whitepaper

Find out how others are implementing Channel Shift. The paper also provides detailed Return on Investment information.

Digital by Choice

As consumers, most of us are used to self-service. Google, eBay, Facebook and Twitter all operate an entirely self-service business model.

Public sector organisations can significantly reduce the costs of service and improve the customer experience by actually reducing face to face and telephone interactions. Changing customer behavior to use digital channels can be achieved by investing in the right places and building the right strategy.

We are aiming to maximise the potential of our Customer Service Centre as a first contact point.

With an improved transactional web site, we anticipate that 35% of telephone and face to face contacts will switch to self service through the web over the 3 year period to 2013.

Nick Corrigan, Head of Customer Services, Southend on Sea Council

Invest to save

The Government has targets of around 40% savings for reforming public services and cutting waste, which would allow them to "deliver better for less".

The delivery of 'Better for Less' through a channel shift strategy is the key challenge for public sector management whilst also continuing to deliver what customers want. Investment in the online channel, integration, process re-design and business change is key.

With experience of working with over 100 Public Sector organisations and as the leading consultancy working within the public sector, Jadu have developed a 5 step plan that guides digital strategy and puts the customer at the centre of transformation.

Five steps to channel shift
Request the 5 steps whitepaper

Find out how others are implementing Channel Shift. The paper also provides detailed Return on Investment information.

Jadu Local government customers

Trusted by Local Authorities all over the UK and Australia - Jadu Continuum

Web Content Management

Keep your customers up to date, create and publish engaging web content securely and easily and on all devices.

eForms and Payments

Build secure and easy-to-use online forms, with flexible integrations and end-to-end transactions such as applications or payments.

Case Management

Your own digital concierge, providing a seamless experience and effective digital customer self-service.