Jadu Marketing

The Jadu Marketing Module is included in Jadu eXpress and Jadu CMS giving your web site the power of one to one direct marketing. Essential in any modern business, direct marketing means much more than simply sending direct mail pieces.

The key to successful marketing is in targeting your customers, integrating your campaigns and analysing buying/viewing behaviour.

That's why the Jadu marketing module has been developed, feature rich with high level capabilities in all areas of direct marketing:

• User registration and login
• Definable registration fields (You decide what information to capture)
• Definable targeting questions i.e. product interest
  
• Fully searchable user databases to capture personal details
• Users data export functions for offline direct mail campaigns
• CRM - record customer interaction with your business
• Targeted email campaigns (HTML or text) based on 'users definable targeting question'
• One to One email (users can be emailed directly from the Control Centre)

Users and databases

The marketing module allows users to register and log in to your web site. This means that you can capture their information in a powerful database and use this to target campaigns. From your Control Centre, you can also export this data for use in off line campaigns.

There is also an advanced search engine built into the Marketing Module, that allows you to find users in a number of different ways.

You can create targeted homepages that have adverts related to their buying habits...

Customer Relationship Management (CRM)

From the Control Centre, you are able to record every communication with your users using the CRM function.

This is indexed with the users profile, so the information is easily accessible by all your staff.

Whether its a telephone conversation, an email or written communication, you can record all their details and email them to another person for immediate action.

Direct email marketing

Jadu Marketing module allows for extensive and powerful direct email marketing.

From mailing entire user databases, targeting users by interest or simply sending one-to-one email campaigns to specific users, Jadu makes creating effective email marketing campaigns easy and efficient.

• Send text only messages
• Standard HTML formatted email complete with graphics
• Create your own HTML email templates
• Bulk mail all the users in your database simultaneously

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