The 'content challenge' for higher education
Establishing an effective and quality online presence is critical to the development strategy of universities and colleges.
An engaging and informative web site can play a key role in all aspects of higher education life, providing the primary method of communication and knowledge sharing for students, staff, alumni and faculties.
In an increasingly competitive environment, attracting new students; developing existing students; supporting the alumni and developing a world leading research reputation are all key objectives in securing a sustainable and recognised position in the higher education sector.
Key 'content challenges' faced by universities and colleges are in delivering:
- Consistency of branding and design to ensure a common and consistent message is delivered to internal and external users.
- A repeatable and quality user experience - users need to be engaged and excited by the content they find.
- Accessible, current and usable information - this requires effective information management and control systems.
- Cost effective deployment of resource.