Research into the Challenges, Usage and Benefits of social media in Higher Education Institutions

The importance of social media is rising up the strategic agenda for management and users at UK Universities

Social Media is growing in its adoption across all areas of society, including Higher Education Institutions (HEIs).  To gain a current picture of this rapidly developing area within UK Higher Education Institutions, research has recently been conducted into the  Challenges, Usage and Benefits of Social Media within Higher Education Institutions (HEIs).

Challenges, Application and Benefits of Social Media within Higher Education Institutions

This Social Media research was completed by Jadu in November 2009 and provides Higher Education Institutions with:
  • A current appreciation of the challenges and issues faced in implementing social media
  • Shared knowledge of how HEIs are capitalising on social media technologies to support strategic and operational activities.
  • Insight into the range of benefits that are currently being delivered and those that could be delivered.

The findings represent feedback from 60 respondents across the United Kingdom, from 44 HEIs in England, Wales, Scotland and Ireland and identify a broad range of potential strategic implications, across a wide range of areas within Universities.

The research is released under a Creative Commons Attribution License.

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Kathryn Chedgzoy, Development & Alumni Relations Officer at Warwick Business School (University of Warwick) discusses how her institution is adopting a social media strategy.


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