Directa Case Study
Implementing an integrated online sales channel with Jadu CMS Commerce
Web Content Management (WCM) and Product Information Management (PIM) rarely meet in the middle. The Jadu eXpress CMS provides a non-technical suite of tools to enable rapid web delivery and management of broad and complex transactional websites.
Directa implemented Jadu eXpress Commerce late in December 2005 - and after a 4 month implementation - had over 10,000 products online and live through their new accessible and standards compliant e-Catalogue website.
'One of my key drivers was the need for a non technical solution that had no requirement for IT staff or developers - we needed a strong ROI whilst keeping the cost of ownership to a minimum'. Ciaran Crowley - Marketing Director - DIRECTA
Directa implemented Jadu eXpress Commerce late in December 2005 - and after a 4 month implementation - had over 10,000 products online and live through their new accessible and standards compliant e-Catalogue website.
- Read the Case Study
- Read Presentation by Ciaran Crowley at Internet World 2006 (PPT)
- Read the Presentation by Ciaran Crowley at Internet World 2007 (PPT)
- Visit directa.co.uk