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Directa Case Study

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Implementing an integrated online sales channel with Jadu CMS Commerce

Web Content Management (WCM) and Product Information Management (PIM) rarely meet in the middle. The Jadu eXpress CMS provides a non-technical suite of tools to enable rapid web delivery and management of broad and complex transactional websites.

Directa implemented Jadu eXpress Commerce late in December 2005 - and after a 4 month implementation - had over 10,000 products online and live through their new accessible and standards compliant e-Catalogue website.

'One of my key drivers was the need for a non technical solution that had no requirement for IT staff or developers - we needed a strong ROI whilst keeping the cost of ownership to a minimum'. Ciaran Crowley - Marketing Director - DIRECTA