Jadu Event

Local Authority 2.0

Keeping up with the customer expectations set by web applications like Facebook, YouTube, Flickr, Twitter and Bebo is a challenge for Local Authorities, many of whom struggle to promote the importance of keeping web sites refreshed with functionality and rich content.

Then there are looming accessibility deadlines.

Add social networking and user driven content and the business case for investment into updating web technology inside a Local Authority becomes difficult.

There are many approaches to addressing the challenges of Web 2.0 (and now Web 3.0 and the Semantic Web). One approach is to partner with your CMS vendor, investing in them with ideas and enthusiasm - to ensure your future is accessible and just a free upgrade away.

Following the tremendous success of Jadu Local Authority partners who have been named as examples of best practice in the 2008 Better Connected review, Jadu are proud to be the major sponsor for this third annual event.

Examples of good practice in 2008:

Transactions:
Pendle BC
North Warickshire BC
Kettering BC

Handling of Broken Links:
North Warwickshire BC
Staffs Moorlands DC

Accessibility (retaining AA):
Rugby BC
North Warwickshire BC

Success of visit:
Manchester City Council




Meet the Jadu team and find out how both Manchester City Council and 'WhatNow.co.uk' - Lancashire County Council's Youth and Community Service won the National BT Online Excellence awards.

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Conference Programme

Co-Chairs:
Dan Jellinek, Editor, E-Government Bulletin
Martin Greenwood, Director, Socitm Insight Programme.
09.00 - 09.45

Registration and Coffee
09.45 - 10.40

Keynote: 'Citizen focus: The best thing local government can do on the web is get out of the way'
Gerry McGovern, GerryMcGovern.com
10.40-11.10

Presenting Better Connected 2008 - this year's lessons, next year's plans
Martin Greenwood, Director, Socitm Insight Programme
11.10 - 11.40

Coffee

11.40 - 12.25

Three parallel workshops:

A: BC Live: An interactive debate workshop session
Chair: Martin Greenwood, Director, Socitm Insight Programme

B: The use of Web 2.0 techniques on council websites

C: Take-up: a holistic approach to business process and service marketing

12.30-13.10

Plenary Debate: 'Lies, Damned Lies and Website Statistics:' the truth about hits, pages views and visitor analytics
- Sarah Hinksman, Corporate Website Manager, Birmingham City Council
- Nick Mailer, Director, Positive Internet
13.10-14.10

Lunch

14.10 - 15.00
Three parallel workshops

D: Third party software - procurement.
E: WCAG 2.0/accessibility policies

F: Take-up: a holistic approach to business process and service marketing
15.10 - 15.30

Coffee break
15.30 - 16.15

The wow factor: online communities and the website as a reflection of place
16.15

Conference ends

More information on the event and registration